A practice website conversion audit identifies where a public site may make it harder for a prospective patient to move from search to consultation. I look for the same three diagnostic buckets on public medspa and clinic sites: discoverability, decision path, and conversion path. The Medspa Growth Audit uses the same patient-decision dimensions as the 100-site Medspa Website Conversion Benchmark. It is founder-reviewed judgment, not an automated score.
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What Is a Practice Website Conversion Audit?
It is a structured review of the path from landing page to completed request. I test on a real phone, not desktop-only tools. Output: three likely friction points, recommended sprint tier, and delivery window.
What I Check
| Area | Question |
|---|---|
| Homepage | Is there one primary action above the fold? |
| Service / landing pages | Does headline match patient search intent? |
| Proof | Are reviews or credentials next to the CTA? |
| Form | How many fields before submit? |
| Speed | Does the page load under 3 seconds on LTE? |
| Tracking | Are start and submit events firing? |
Sample Leaks I Report
- Consult button opens a PDF instead of a form on iOS
- Botox ad lands on homepage with eight equal offers
- Thank-you page missing, so ads cannot optimize on conversion
Audit to Sprint
| Finding | Typical fix |
|---|---|
| Full funnel weak | Lead-Ready Sprint ($5,000, up to 5 service landing pages) |
| Overview path weak | Launch Sprint ($2,500, 5 pages, no dedicated landings) |
| Form plugin only | Patch or replace form in sprint |
Want the three-friction-point audit?
Send your URL, city, and three treatments to grow. I reply with a Growth Audit against the same patient-decision dimensions used in the 100-site benchmark, plus a scope recommendation. No automated score.
Related Playbooks
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Frequently asked questions
Straight answers on scope, pricing, and booking paths.
Want three likely friction points between search and consultation?
Send your URL, city, and three treatments to grow. I reply with a Growth Audit against the same patient-decision dimensions used in the 100-site benchmark, plus a scope recommendation. No automated score.