Most medspa sites either bury treatments in a generic services list or publish a long menu of equal pages. Neither approach matches how patients search or how a practice makes money. Lead-Ready and the Treatment Search Sprint include up to five priority treatment pages. The deliverable is the same page count. The work is choosing which five.
This playbook lists common page opportunities, then shows how I choose. It cites the Medspa Website Benchmark 2026 methodology and scorecard. Counted industry percentages publish when that sample is complete.
with your three growth treatments, or see the medspa sprint.
What Are Medspa Treatment Page Opportunities?
They are candidate URLs that could carry search intent, trust proof, and a booking action for a specific service or concern. Examples include neuromodulators, fillers by area, laser categories, body contouring, skin concerns, memberships, and cash-pay programs such as medical weight management.
The 25 Opportunities I Usually Map
I do not build all 25. I map them, then rank.
- Botox / neuromodulators overview
- Dysport (if offered)
- Lip filler
- Cheek filler
- Jawline / chin filler
- Under-eye / tear trough (if offered)
- Full facial filler consult path
- Laser hair removal
- IPL / photofacial
- Microneedling
- RF microneedling (for example Morpheus8, if offered)
- Chemical peels
- HydraFacial / medical facials
- Body contouring overview
- CoolSculpting or equivalent (if offered)
- Skin tightening
- Acne / acne scarring
- Pigmentation / melasma (as clinically appropriate)
- Anti-aging / skin quality consult
- Medical weight management / GLP-1 program (if offered)
- Memberships
- Provider / injector credentials hub
- Before-and-after gallery index (with compliant presentation)
- Financing / payment options
- First-visit / new patient consult
Concern pages and brand-name pages compete. I pick the intent that matches how the practice sells and how patients search in that market.
How I Choose the Right Five
Internal formula (scores stay private):
search opportunity × business priority × intent strength × conversion opportunity
| Factor | Question I ask |
|---|---|
| Search opportunity | Is there meaningful demand and a realistic chance to compete? |
| Business priority | Does this treatment matter economically for this practice? |
| Intent strength | Does the search signal treatment consideration? |
| Conversion opportunity | Can the website materially improve a weak journey today? |
Example: a practice names Botox, Morpheus8, GLP-1, lip filler, and HydraFacial. One may be consult-first and high ticket. One may be high-volume local search. One may drive memberships. Equal pages would waste the sprint. The ranked five become the build list unless capacity or compliance forces a swap.
How This Ties to Studio Offers
| Offer | Page role |
|---|---|
| Launch $2,500 | Services overview only. No dedicated treatment landings. |
| Lead-Ready $5,000 | Up to 5 priority treatment pages after ranking. |
| Treatment Search Sprint $6,000 pilot | Up to 5 pages on an existing sound site and design system over 90 days. |
Related
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FAQ
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