Practice Website Conversion Audit: Find the Three Leaks
Practice website conversion audit playbook: find the three mobile booking leaks, then quote Launch $2,500 or Lead-Ready $5,000.
Find the three leaks
Mobile path reviewed
Priority fix list
Sprint quote included
June 28, 20262 min read
A practice website conversion audit finds where mobile visitors abandon before they book or request care. You do not need more traffic if form starts are below 2% of mobile sessions. I've run this audit on medspa and clinic sites since 2022: the same three leaks appear (buried CTA, weak landing pages, broken forms).
It is a structured review of the path from landing page to completed request. I test on a real phone, not desktop-only tools. Output: three leaks, recommended sprint tier, and delivery window.
What I Check
Area
Question
Homepage
Is there one primary action above the fold?
Service / landing pages
Does headline match patient search intent?
Proof
Are reviews or credentials next to the CTA?
Form
How many fields before submit?
Speed
Does the page load under 3 seconds on LTE?
Tracking
Are start and submit events firing?
Sample Leaks I Report
Consult button opens a PDF instead of a form on iOS
Botox ad lands on homepage with eight equal offers
Thank-you page missing, so ads cannot optimize on conversion
Audit to Sprint
Finding
Typical fix
Full funnel weak
Lead-Ready Sprint ($5,000, up to 5 service landing pages)
Overview path weak
Launch Sprint ($2,500, 5 pages, no dedicated landings)
Form plugin only
Patch or replace form in sprint
Want the three-leak review?
Send your practice URL through intake. I reply with specifics and a sprint quote.
A structured review of your mobile booking or new patient path: CTA placement, form friction, proof, speed, and message match from ads or search.
I provide a concise review with three leaks when you submit your URL through Studio intake. Full teardown calls are part of discovery for sprint clients.
You receive a recommended sprint tier, timeline, and fixed price (Launch $2,500 or Lead-Ready $5,000). You choose Launch or Lead-Ready scope or fix items in-house.
Website Launch Sprint is $2,500 for 5 pages (Home, About, Services overview, Contact, Privacy or FAQ) with no dedicated service landing pages. Lead-Ready Website Sprint is $5,000 for a core site plus up to 5 service or treatment landing pages, booking path work, and one email/CRM follow-up sequence. Care is $149 per month. Care Plus is $299 per month after launch.
Launch Sprint builds ship in 7-10 business days. Lead-Ready Sprints ship in 10-14 business days once scope is signed, the deposit is paid, and required assets are in place.
Conversion copy, mobile optimization, booking or lead capture by tier, GA4 setup, and fixed revision rounds. Lead-Ready adds one email/CRM follow-up sequence in your existing tool, or form auto-reply plus staff alert. Launch has no CRM/ESP sequence work beyond native form auto-reply.
New functionality, EHR/EMR work, and complex integrations require a change order. Ecommerce, custom portals, and multi-platform attribution stacks are separate. Ranking and lead-volume guarantees are never in scope.
Pay by Zelle only. Payment details are in the signed scope agreement. There is no card checkout on the site.
US medspas and independent clinics with existing traffic. Delivery is remote. Operator: Dhaval Shah, PMGuru Studio.
Want a fixed-scope fix for your booking path?
Send your practice URL. I reply with three conversion leaks and a sprint quote.
$10M-$100M healthcare companies need revenue leadership, not a five-page site
PMGuru Studio is for medspa and clinic booking paths. If you run a growth-stage healthcare company with stalled revenue, product-sales misalignment, or PE pressure, that work lives on the consulting side.
