A practice website conversion audit finds where mobile visitors abandon before they book or request care. You do not need more traffic if form starts are below 2% of mobile sessions. I've run this audit on medspa and clinic sites since 2022: the same three leaks appear (buried CTA, weak service pages, broken forms).
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What Is a Practice Website Conversion Audit?
It is a structured review of the path from landing page to completed request. I test on a real phone, not desktop-only tools. Output: three leaks, recommended sprint tier, and delivery window.
What I Check
| Area | Question |
|---|---|
| Homepage | Is there one primary action above the fold? |
| Service pages | Does headline match patient search intent? |
| Proof | Are reviews or credentials next to the CTA? |
| Form | How many fields before submit? |
| Speed | Does the page load under 3 seconds on LTE? |
| Tracking | Are start and submit events firing? |
Sample Leaks I Report
- Consult button opens a PDF instead of a form on iOS
- Botox ad lands on homepage with eight equal offers
- Thank-you page missing, so ads cannot optimize on conversion
Audit to Sprint
| Finding | Typical fix |
|---|---|
| Full funnel weak | Lead-Ready Sprint ($3,500-$5,000) |
| One service line broken | Launch Sprint ($1,500-$2,500) |
| Form plugin only | Patch or replace form in sprint |
Want the three-leak review?
Send your practice URL through intake. I reply with specifics and a sprint quote.
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Direct answers for search and AI citation.
A structured review of your mobile booking or new patient path: CTA placement, form friction, proof, speed, and message match from ads or search.
Want a fixed-scope fix for your booking path?
Send your practice URL. I reply with three conversion leaks and a sprint quote.
Request site review