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Provider in a quiet clinic consult with a guest

The visit

Pinewood Family Health

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Clear paths. Schedule on every section.

Clinic website sprint

Get patients to the right next step in 10 seconds

New patients, existing patients, and urgent inquiries all land on the same homepage. If routing is vague, your front desk pays the price. I rebuild clinic sites so every patient type knows what to do next on mobile.

  • Separate paths for new, existing, and same-day patient intent
  • Insurance and hours visible before the schedule click
  • Provider credentials on the pages where patients decide
See clinic demo

Launch $2,500 · 7-10 day delivery · Marketing forms only, no PHI

Outcomes

Where clinic sites leak patients

These patterns drive front-desk volume and abandoned schedules. The sprint targets each one.

  1. 01

    One form for every patient type

    New, existing, and referral patients hit the same contact page. Staff untangles intent on the phone.

  2. 02

    Insurance buried below fluff

    Cash-pay and coverage questions block scheduling because answers live three scrolls down.

  3. 03

    Credentials divorced from services

    Patients pick a provider on one page and schedule on another with no trust bridge between them.

  4. 04

    Phone workflow off the analytics grid

    Referrals and call-ins never connect to form events, so drop-off stays invisible.

Outcomes

What I ship in the sprint

Patient routing, trust proof, and schedule CTAs built for mobile-first intent.

  1. 01

    Intent paths on every page

    Homepage and service pages segment new, existing, and urgent routes without phone tag.

  2. 02

    Schedule CTAs with trust context

    Every decision point pairs proof with action: credentials, insurance, hours, then book.

  3. 03

    Copy patients understand

    Service descriptions written for non-clinical readers, not internal staff shorthand.

  4. 04

    Drop-off you can see

    Form and event tracking shows where patients abandon before your team can recover them.

Built for established practices

  • Family medicine, specialty, and group clinics with real web traffic
  • Operations leads tired of front-desk volume from confused patients
  • Teams that need fixed sprint scope, not an open-ended agency retainer
  • Practices ready to ship in days, not quarters

Not the right fit if

  • You need a low-cost template with no scope boundaries
  • You require custom patient portals or EHR integrations in sprint scope
  • You want guaranteed search rankings or patient volume

Delivery

From URL to live in days

Fixed scope, one decision-maker, and a booking path you can measure after launch.

  1. 01

    Medspa Growth Audit

    Send your URL, city, and three treatments to grow. I review your public site against the same patient-decision dimensions used in the 100-site benchmark and identify three likely friction points: discoverability, decision path, and conversion path. No automated score.

  2. 02

    Lock scope and price

    We confirm fixed deliverables, one decision-maker, revision rounds, and deposit before build starts. I name the treatment journeys that deserve priority pages first.

  3. 03

    Ship the sprint

    Copy, page structure, booking flow, lead routing to the right desk, and analytics events delivered inside the agreed window. Consultation inquiries arrive with context, not a generic inbox black hole.

  4. 04

    Launch and hand off

    Revisions inside scope, then go live with clear ownership for updates and conversion tracking. We distinguish booking CTA clicks, booking starts, lead submits, and confirmed bookings when measurable.

  5. 05

    Optional care plan

    Monthly form checks, GA4 summaries, one small fix, and quarterly conversion reviews. No redesigns or new CRM sequences.

FAQ

Straight answers

Scope, pricing, timelines, and fit without the agency runaround.

Audit

Cut phone tag. Route patients faster.

Send your clinic URL. Fixed scope. Launch sprints $2,500.

Not a medspa website?

$10M-$100M healthcare companies need revenue leadership, not a five-page site

PMGuru Studio is for medspa websites that turn treatment searches into booked consults. If you run a growth-stage healthcare company with stalled revenue, product-sales misalignment, or PE pressure, that work lives on the consulting side.

Healthcare revenue leadership