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Founder-led websites for medspas

Turn local treatment searchesinto booked consultations.

I build search-ready, conversion-focused sites around the treatments you want to grow. Patients find the service, see why they should trust you, and book the consult.

  • Search architecture around the treatments you prioritize
  • Treatment decision pages with proof beside the book action
  • Mobile booking path with fewer taps from intent to consult
See the medspa rebuild →

Founder-led. Fixed fee. Strategy, copy and build handled directly.

The patient journey

People don't arrive trying to understand your practice.

They arrive trying to make a decision.

  1. “Botox near me”

  2. Treatment

  3. Is this right for me?

  4. Can I trust this provider?

  5. Consult

  6. Book

What I change

They ask. I build the path.

They ask Botox near me. I do: Give it its own page.

What ships

What I change

PMGuru Studio builds websites that get medspas found, trusted, and booked. Founder-led. I do the strategy, the copy, and the build.

  1. 01

    Search architecture

    I choose which treatment journeys deserve priority pages using search opportunity, business priority, intent strength, and conversion opportunity.

  2. 02

    Treatment decision pages

    Botox, filler, laser, memberships, and other money services get clear offers, pricing cues, and a next step.

  3. 03

    Trust where the click happens

    Review scores, provider credentials, and safety cues sit next to every booking action.

  4. 04

    Fixed scope. Clear handoff.

    Launch $2,500. Lead-Ready $5,000. Treatment Search Sprint $6,000 founding pilot. Care $149-$299/mo. No open-ended SEO retainer before proof.

Before and after demos

See the before and after

Toggle each preview to compare. Full demos include teardown notes, metrics, and sprint scope.

velara-aesthetics.demo

Velara Aesthetics

Westbrook, est. 2017

Book

Medspa · Westbrook, TX

Botox, filler, laser.Same-week consults.

4.9 · 287Free consultPricing listed
InjectablesLaserThu 2pm

Start here · New here?

Free consult + treatment plan

Book consult · Sticky on mobile

Hero photography, booking paths, proof, and sticky mobile CTA.

Medspa Before / after demo

Velara Aesthetics

Westbrook, TX

Consult paths, review proof, and a sticky mobile book bar.

  • + 3-path booking from hero
  • + Service pages with pricing cues
  • + Review proof above the fold

Book consult

Primary CTA

10 days

Build window

Open full demo
pinewood-health.demo
Accepting new patients in Ridgeline · Same-day sick visits

Pinewood Family Health

Ridgeline, independent since 2011

Schedule
Family medicine

Family doctors.Book online.

Next open appointment

Thu 9:30am with Dr. Holt

Book

3 paths

New · returning

6 plans

Insurance up front

Same week

Online book

Hero photography, booking paths, proof, and sticky mobile CTA.

Clinic Before / after demo

Pinewood Family Health

Ridgeline, CO

Patient routing, insurance strip, and schedule CTAs that match intent.

  • + New vs existing patient split
  • + Insurance and hours strip
  • + Schedule CTA on every section

3 routes

Patient paths

10 days

Build window

Open full demo
kestra-studio.demo

Kestra Studio

Performance · Aesthetics · Clinical

Consult

Performance · Clinical · Brookmere, GA

Train. Restore. Measure.

Train

Restore

Measure

Physician-supervised

MD oversight before the intake form

4.8 · 164 reviews
Book a consult · Sticky on mobile

Hero photography, booking paths, proof, and sticky mobile CTA.

Wellness studio Before / after demo

Kestra Studio

Brookmere, GA

Three-pillar routing, manifesto proof, and a sticky mobile consult bar.

  • + Train / Restore / Measure pillars
  • + Physician proof above the fold
  • + Location and book close

3 routes

Pillar paths

10 days

Build window

Open full demo

Ready for this path on your practice site?

Fictitious practices for illustration. Not live client sites.

Treatment priority · Illustrative

Which treatment should the website grow first?

Equal prominence is not strategy. Ranking follows search intent, education need, and business priority for each practice. This example is illustrative only.

  1. BOTOX®

    Strong treatment intent

    Illustrative priority: high

  2. MORPHEUS8

    Higher education need

    Longer decision path

  3. HYDRAFACIAL

    Different acquisition role

    Illustrative priority: supporting

Concept study

See how I think

Read the brief, then explore a fictional guided-care redesign I built to show how patient intent can replace service menus.

Open the interactive concept

Audit

Get your Medspa Growth Audit

I identify three likely friction points between search and consultation. Reply within one business day with discoverability, decision path, and conversion path notes. No automated score.

Measurement lens

What I inspect on a public site

Until published case studies exist, I show the measurement lens, not invented results.

  1. Treatment pages

    Which services have dedicated landings, and which priority treatments are missing.

  2. GBP alignment

    Whether name, services, and location signals match what the site claims.

  3. Booking path

    CTA persistence, form vs scheduler, and whether booking start can be measured.

  4. Trust cues

    Credentials, reviews, and consult framing beside the action, not buried.

Fixed-scope offers

Pick the build that matches your gap

Launch is $2,500. Lead-Ready is $5,000. Treatment Search Sprint is a $6,000 founding pilot. Care is optional. Fees are fixed before work starts. You pay domain, hosting, and third-party fees.

Step 1 · Website sprint

Pick a sprint, then continue to optional Care.

Website Launch Sprint

$2,500

Fixed fee. Deposit before work starts.

7-10 business days

Includes

  • 5 pages: Home, About (or Providers), Services overview, Contact, Privacy (or FAQ)
  • No dedicated treatment or service landing pages
  • Mobile optimization
  • Customer-facing copy for those 5 pages
  • Contact or booking form with inbox routing
  • Basic search setup (titles, meta, sitemap)
  • GA4 install (or connect your existing property)
  • 1 revision round
  • 7-10 business day delivery

Not in this sprint

  • Competitor review, positioning work, or dedicated service landing pages (see Lead-Ready)
  • Email/CRM follow-up sequences or nurture automation
  • Google Business Profile alignment work
  • Conversion event tracking beyond basic GA4 install
  • Custom EHR/EMR or patient-portal integrations
  • Ecommerce, custom portals, and pages beyond the signed 5
  • Multi-platform ad pixels, call tracking, or attribution stacks

Fixed fee. 50% deposit before work starts. Payment details are in the signed agreement. You pay domain, hosting, and third-party tool fees (booking widgets, email or CRM, stock assets).

Most booked

Lead-Ready Website Sprint

$5,000

Fixed fee. Deposit before work starts.

10-14 business days

Includes

  • Customer and competitor review
  • Treatment-priority selection for up to 5 money pages
  • Positioning and messaging
  • Core site: Home, About (or Providers), Contact
  • Up to 5 service or treatment landing pages
  • Booking path: embed/link your existing booking tool, or form-to-inbox / SMS alert routing
  • Google Business Profile alignment recommendations
  • Review and testimonial presentation
  • Email automation: one confirmation/follow-up sequence in your existing email or CRM tool, or form auto-reply + staff alert if you have none
  • Analytics: GA4 (or your existing property) plus conversion events for form submit and booking start
  • 2 revision rounds
  • 10-14 business day delivery

Not in this sprint

  • Pages beyond core site + 5 service landing pages
  • CRM rebuilds, multi-branch nurture programs, or SMS platform builds
  • Custom EHR/EMR or patient-portal integrations
  • New email/CRM account setup beyond wiring the one sequence (you keep the license and fees)
  • Multi-platform ad pixels, call tracking, or full attribution stacks (scoped separately)
  • Ecommerce, custom portals, and work outside signed page count

Fixed fee. 50% deposit before work starts. Payment details are in the signed agreement. You pay domain, hosting, and third-party tool fees (booking widgets, email or CRM, stock assets).

Select Launch or Lead-Ready to continue.

Founding pilot

Treatment Search Sprint

Separate from Launch and Lead-Ready. An existing sound website may enter directly. If the site needs structural rebuilding, start with Lead-Ready first.

Founding pilot

Treatment Search Sprint

$6,000

Founding pilot. 90 days. One engagement at a time.

90 days

Includes

  • Month 1: Search Console + GA4 baseline, treatment prioritization, search-intent architecture, GBP/site alignment
  • Month 2: Up to 5 priority treatment pages using the existing approved site design system and reusable components (research, copy, on-page optimization, implementation)
  • Month 3: Up to 2 existing-page CRO refinements, internal linking refinement, 90-day evidence and early-signal report
  • I take one Treatment Search Sprint at a time

Not in this pilot

  • Custom redesign or structural rebuild (use Lead-Ready first)
  • Net-new visual systems, extensive custom components, new photography
  • Third-party medical/legal review or major technical reconstruction
  • Ads, review management, social, CRM rebuilds, unlimited content
  • Ranking guarantees or lead-volume guarantees

Fixed fee. 50% deposit before work starts. Payment details are in the signed agreement. You pay domain, hosting, and third-party tool fees (booking widgets, email or CRM, stock assets).

Delivery

From URL to live in days

Fixed scope, one decision-maker, and a booking path you can measure after launch.

  1. 01

    Medspa Growth Audit

    Send your URL, city, and three treatments to grow. I review your public site against the same patient-decision dimensions used in the 100-site benchmark and identify three likely friction points: discoverability, decision path, and conversion path. No automated score.

  2. 02

    Lock scope and price

    We confirm fixed deliverables, one decision-maker, revision rounds, and deposit before build starts. I name the treatment journeys that deserve priority pages first.

  3. 03

    Ship the sprint

    Copy, page structure, booking flow, lead routing to the right desk, and analytics events delivered inside the agreed window. Consultation inquiries arrive with context, not a generic inbox black hole.

  4. 04

    Launch and hand off

    Revisions inside scope, then go live with clear ownership for updates and conversion tracking. We distinguish booking CTA clicks, booking starts, lead submits, and confirmed bookings when measurable.

  5. 05

    Optional care plan

    Monthly form checks, GA4 summaries, one small fix, and quarterly conversion reviews. No redesigns or new CRM sequences.

Transparency

Scope limits upfront

No surprise change orders. These boundaries keep sprints fast and outcomes clear.

  • Fixed page count per tier
  • Fixed revision rounds
  • One decision-maker
  • Client feedback due within agreed window
  • Lead-Ready includes one email/CRM follow-up sequence in your existing tool, or form auto-reply + staff alert
  • Launch has no CRM/ESP sequence work beyond native form auto-reply
  • Treatment Search Sprint requires a sound existing website foundation, or Lead-Ready first
  • Treatment Search Sprint pages use the existing approved design system only
  • New functionality, EHR/EMR work, and complex integrations require a change order
  • Ecommerce, custom portals, and multi-platform attribution stacks are separate
  • No guaranteed search rankings or lead volume
  • Final site transfers only after full payment

You are a fit if

  • You run a medspa and want specific treatments to grow from search through booking
  • You want fixed scope, fixed pricing, and fast delivery
  • Treatment pages, trust proof, and lead routing need a hard reset
  • You want analytics tied to inquiries, booking starts, and calls

You are not a fit if

  • You are shopping for a $500 brochure site
  • You want unlimited revisions without scope control
  • You need complex portals or custom software builds
  • You expect ranking or lead volume guarantees

FAQ

Straight answers

Scope, pricing, timelines, and fit without the agency runaround.

Not a medspa website?

$10M-$100M healthcare companies need revenue leadership, not a five-page site

PMGuru Studio is for medspa websites that turn treatment searches into booked consults. If you run a growth-stage healthcare company with stalled revenue, product-sales misalignment, or PE pressure, that work lives on the consulting side.

Healthcare revenue leadership

Next step

Send the URL. I'll find the leaks.

Medspa Growth Audit: discoverability, decision path, and conversion path notes within one business day.